With the Chinese luxury goods market on the global luxury fashion industry driven more and more obvious, the major luxury fashion brands have contributed to the Chinese market, and star-like KOL-based marketing means has become a move to attract Chinese consumers stepping stone. In the case of
Earlier foreign reports also pointed out that in China, KOL marketing is gradually replacing the TV and paper media advertising and other traditional marketing methods. In the case of
According to fashion headlines statistics, beginning to the beginning of this year, there have been more than 16 luxury fashion brands invited Chinese stars to serve as their ambassador or spokesperson, such as Burberry Wu Yifan, Dior Angelababy, Bally Tang Yan, and the latest one Is a light brand Michael Kors on September 12 announced Yang Mi for its history in the world’s first spokesperson, which is Yang Mi’s first light luxury brand endorsement.
Yang Mi in the social media microblogging has more than 70,000 followers, is China’s most “with cargo” one of the stars, the industry known as “with goods Queen”, appeared in the Chinese version of Vogue, ELLE, Harper’s Bazaar, Grazia and L’Officiel and other mainstream magazines on the cover. “John Mi is one of the most influential leaders in China, and young people like her to wear Michael Kors’ clothing, and I’m glad that she has become our brand ambassador,” said John D. Idol, chairman and chief executive officer of Michael Kors.